Maximising Value From
Marketing Spend. Typically unlocking +15% value
The Optimisation Advisory
Driving Measurable Growth for Leading Organisations
30+ years of unique experience as an Executive Director in creative/digital, media agencies, Telstra Marketing Director, plus Global Marketing Procurement Director at two Tier One Management Consulting Firms
For more info please contact meHi, I'm John Turner, I've helped over 50 companies Optimise the Value from $13B in total Marketing Spend.
Core Advisory Services
View all services
Expert Benchmarking and Remuneration Modelling
Compare your agency fees to the marketplace, right size resource plans, and determining where AI can be implemented to reduce costs, speed to market.
Then design resourcing and remuneration model options
Service Partner Optimisation
Revitalise agency relationships to help deliver better work - more efficiently to increase responsiveness and speed to market
Resource Optimisation
Identify opportunities in ways of working within agencies and the engagement process between client , agency and within your marketing services ecosystem
Identify opportunities to introduce AI within Agencies and the Marketing Ecosytem
Agency Performance Enhancement
Increase the productivity and quality of work from agencies such as creative, digital, media, and other marketing services providers
Marketing Efficiencies
Optimise your marketing services ecosystem and processes to identify cost efficiency opportunities
Classify and then align scopes of work
to best fit, high performing service partners
Design and implement In-House Creative and Production functions
Pitch Management
Facilitate or support RFP and pitch processes to identify and on-board new high performing, best fit partners to match your business requirements and budget
Marketing Service Providers & Agency Arrangements Optimised
Over the last 15 years I have helped over 50 clients optimise their agencies and other marketing services provider's performance, productivity and fees across all areas of marketing spend
- Creative / Digital
- Media Planning & Buying
- Market Research Firms
- B2B & CX Agency
- Social & Performance Media
- Public Relations
- Events & Experiential Mktg
- Sponsorship & Activation
- Branding / Design Agencies
- Specialist Health Agencies
- MarTech Companies - incl. identifying AI opportunities
- In-housing Marcomms Creation & Production
- Low Cost Marketing Content
- Shopper Marketing
- Retail Merchandising & Activation
- Promotional Merchandise
& Premiums - Production - TV, Digital, Printing, Photography
30+
Unlocking Value Through Unique Experience, Expertise & Insight
Cost Efficiency Gains Typically Averaging +15% in savings
Typically delivery +10 x ROI on Professional Fees
Diagnostic Analysis of current commercial arrangements to identify cost savings opportunities
Benchmarking rates and fees to ensure fair value for money
Agency productivity and performance uplift
Expert, independent unbiased advice
Ready to Optimise Value from Your Marketing Spend?
Let's Connect.
Discover how to unlock more value from your marketing spend. Lets connect for a free 30 minute consultation to discuss ways that typically deliver 15% more value - without increasing your spend.
How The Optimisation Advisory Helps Marketing Leaders
John brings 30+ years of unique, cross industry experience and expertise from having worked at Executive Director level in Creative, Media / Digital agencies, as a Telstra Marketing Director & held Global Marketing Procurement Director roles in a Tier One, and a Big Four Management Consulting firm.
Generate more 'working' marketing budget
Deliver measurable added value to the bottom line by reducing costs or reinvesting savings to increase marketplace impact & ROI
Increase the productivity and quality of work from agencies such as creative, digital, media, and other marketing services providers
Please Get in Touch
The Optimisation Advisory
Maximising Value from Marketing Spend
Cost savings, Better Work & Agency Productivity
