Services
Typically Unlocking ~15% Extra Value from Marketing Spend
~10x ROI on Professional Consulting Fees
Discover how to get more from your marketing spend. The TOA Methodology identifies opportunities to reduce agency & other marketing ecosystem costs, increase the quality of work, productivity & efficiency - increasing speed to market & maximising ROI from marketing budgets
Find the value
Structured analysis and benchmarking to identify the opportunities
- Conduct Diagnostic Data Analysis
- Facilitate Interviews & Workshops
- Collaborate with Stakeholders & Service Providers
- Perform Benchmarking of Supplier Cost Structures & Fees
- Identify Opportunities for Cost Savings & Risk Reduction
- Enhanced Service Levels
Get the value
Working with you on agreed optimisation to realise the benefits smoothly & promptly
- Enhance Service Provider Arrangements
- Streamline Workflows for Maximum Efficiency
- Workshop with Agency & Marketing teams to generate ideas for increased usage of generative AI
- Ensure High-Quality Outputs
- Achieve Market Competitive Pricing
Keep the value
Structured commercial frameworks to sustain the savings & other efficiencies
- Maintain Compliance with Negotiated Commercial Terms
- Collaborate with Stakeholders and Service Providers
- Enhance Performance
- Sustain Long-Term Value Gained
How to Find the Value
Analysis of current marketing & media rates and fees to Unlock Cost Savings, Greater ROI & Value from Marketing Budgets
- Value Creation Diagnostic
- Capability & Performance Uplift Diagnostic for Better Work
- Process and Efficiency Optimisation Diagnostic
- Cost Benchmarking of commercial arrangements, fees & rates
How to Get The Value
Structured Strategic approach and Customised Systems to Optimise the Value, Productivity & Quality of Work from Agencies,
- Optimising Operating Models and Ways of Working
- Scope of Work Development Support
- Project Outputs - Cost Classification Frameworks
- Tiered Agency/Supplier Panel Design
- Agency Search and Selection Support
- Resourcing & Remuneration Scaling & Modelling Options,
Project Cost Forecasting and Cost Control Frameworks
- RFP Design & Pitch Management Support
- Remuneration Negotiation & SLA/KPI Development Support
How to Keep the Value
Structured Agency Performance Management & Scaled Remuneration Frameworks ensure Efficiencies, Cost Savings & Productivity Improvements are Kept over time
- Optimise Retainer / Project cost models to align to new scope
- Project and Cost Forecasting & Cost Management System
- 360 or Supplier Kaizen Performance Reviews & Productivity Optimisation Plans
- Post System implementation Monitoring, and Ongoing Support as requested to minimise potential for any value leakage
- Annual Contract and Agency Remuneration Design, Negotiation and Implemntation support
